Brick – The Fit Nesting Doll
Produzido pela VISORAMA a convite da BBDO N.Y. para participar do projeto ‘The Fit Nesting Doll‘ para a rede americana de academias Brick. Impressas em 3D e pintadas em vários cantos do mundo, essas bonequinhas possuem um pendrive – na menor delas – com uma série de exercícios programada para o aluno. Utilizando do conceito básico das matrioskas de reduzirem seu tamanho, a campanha faz analogia à prática regular de exercícios físicos. E usa o poder dessa imagem como motivação para os praticantes.
Fui responsável pela modelagem 3D que compõem o fundo e objetos que interagem com o personagem.
para maiores informações sobre o projeto: http://www.visorama.tv/project/fit-nesting-doll
Créditos credits
Agency: BBDO New York
Client: BRICK
Client: BRICK
BBDO Team
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Associate Creative Director/Art Director: Bianca Guimaraes
Senior Copywriter: Rodrigo Linhares
Senior Art Director: Florian Marquardt
Director of Integrated Production: David Rolfe
Executive Producer: Neely Lisk
Lead Integrated Producer: Courtney Fallow
Photographer: Billy Siegrist / Koji Yahagi
Physical Designer/3D Model: Jeian Jeong
Type Designer: Marcelo Righini
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Associate Creative Director/Art Director: Bianca Guimaraes
Senior Copywriter: Rodrigo Linhares
Senior Art Director: Florian Marquardt
Director of Integrated Production: David Rolfe
Executive Producer: Neely Lisk
Lead Integrated Producer: Courtney Fallow
Photographer: Billy Siegrist / Koji Yahagi
Physical Designer/3D Model: Jeian Jeong
Type Designer: Marcelo Righini
Visorama Team
Account Manager: Samanta Martins
Stop Motion Artist: Luciano do Amaral
2D Digital Animator: José Bessa
3D Modeling Artist: Elisa Branco
Account Manager: Samanta Martins
Stop Motion Artist: Luciano do Amaral
2D Digital Animator: José Bessa
3D Modeling Artist: Elisa Branco
Dolls
Illustrators: Tiago Vaz, Felipe Blunt, Giorgi Popiashvili, Gustavo Teixeira, Henrique Sanchez, Isabela Andrade Lima, Juarez Rodrigues, Julia Quaresma, Lukas Doraciotto, Luke Bott, Marcel Yunes, Moyl Cledera, Paula Fernandes, Paula Isabelle Souza, Paulo Cesar Correia Lima, Sabine Hegmann, Sajid Wajid Shaikh, Rich Tu, Halil Mete.